Last updated: 28 December 2025
Vertical Lista – Marketing e Comunicação, Lda (“King’s Land Real Estate”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, subscribe to our newsletter, or contact us.
This policy is provided in accordance with the General Data Protection Regulation (GDPR) and applicable Portuguese data protection laws.
1. Who We Are (Data Controller)
Company name: Vertical Lista – Marketing e Comunicação, Lda
Brand name: King’s Land Real Estate
Tax ID (NIF): 508042569
Email: info@kingslandre.com
Location: Lagos, Algarve, Portugal
Vertical Lista – Marketing e Comunicação, Lda is the Data Controller responsible for processing your personal data under this Privacy Policy.
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
a) Information you provide directly
When you contact us, request information, or subscribe to our newsletter, we may collect:
- Full name
- Email address
- Phone number
- Message content
- Property preferences (budget, location, property type, timeframe)
- Any other information you choose to share with us
b) Information collected automatically
When you browse our website, we may automatically collect:
- IP address
- Browser and device information
- Pages visited and time spent on the website
- Referring website/source
- Approximate location based on IP
- Cookie and tracking data
c) Information from third parties
In some cases, we may receive personal data from third parties (e.g., marketing platforms or property portals) where legally permitted and subject to their privacy practices.
3. Why We Use Your Data (Purposes)
We use your personal data to:
- Respond to your enquiries and communication requests
- Provide property recommendations and real estate services
- Schedule property viewings or consultations
- Support property selling processes and valuations
- Send newsletters and property updates (where you have opted in)
- Improve our website, services, and content
- Monitor website usage and performance through analytics
- Ensure website security and prevent fraud
- Comply with legal and regulatory obligations
4. Legal Basis for Processing
We process your personal data only where we have a lawful basis under GDPR, including:
- Consent: when you subscribe to our newsletter, agree to cookies (where required), or request contact via specific channels
- Contract: when processing is necessary to deliver services you request
- Legal obligation: where we must comply with applicable laws
- Legitimate interest: to improve our services, maintain website security, respond to enquiries, and analyse performance (where such interests are not overridden by your rights
5. Newsletter & Marketing Communications
If you subscribe to our newsletter, we will use your email address to send you:
- Property updates
- Market insights
- Blog articles
- Promotions or announcements
You can unsubscribe at any time by:
- Clicking the unsubscribe link in any email
- Contacting us at info@kingslandre.com
We will not send marketing communications without a legal basis (consent or legitimate interest where permitted).
6. Cookies & Analytics
Our website uses cookies and similar technologies to enhance your experience and understand how visitors use our website.
Google Analytics
We use Google Analytics to measure website performance and user behaviour (e.g., pages visited, time spent, device information). Google may process certain data outside the European Economic Area (EEA). We use appropriate safeguards for such transfers (see Section 9).
You can manage cookie settings through your browser and (where enabled) our cookie consent banner.
We recommend publishing a separate Cookie Policy page, but this Privacy Policy provides essential information.
7. WhatsApp Communication (Coming Soon)
In the future, we may offer communication via WhatsApp. If you contact us via WhatsApp, we may process:
- Your phone number
- Your messages and communication history
- Any information you choose to share
WhatsApp is a third-party platform and may have its own privacy practices. We recommend reviewing WhatsApp’s privacy policy when using the service.
8. How We Share Your Data
We may share personal data only when necessary and for legitimate business purposes, including with:
a) Service providers (Data Processors)
We may use third-party providers for:
- Website hosting and maintenance
- Email marketing/newsletter services
- Analytics tools (e.g., Google Analytics)
- Customer relationship management (CRM) tools
- IT and security services
These providers act under our instructions and are bound by confidentiality and data protection obligations.
b) Legal and professional advisors
Such as lawyers, accountants, or consultants when required.
c) Authorities
Where legally required to comply with regulations or lawful requests.
We do not sell your personal data to third parties.
9. International Data Transfers
Some service providers (e.g., Google) may process personal data outside the European Economic Area (EEA), including in the United States.
Whenever data is transferred internationally, we ensure appropriate safeguards such as:
- EU Standard Contractual Clauses (SCCs)
- Adequacy decisions or equivalent legal mechanisms
- Contractual and technical measures to protect your data
10. Data Retention
We keep your personal data only as long as necessary to fulfil the purposes outlined in this policy, including:
- Responding to enquiries
- Providing services
- Maintaining business records
- Legal, tax, and accounting requirements
If you request deletion, we will delete your data unless retention is required by law or necessary for legal claims.
11. Your Rights Under GDPR
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict processing
- Object to processing (including marketing)
- Data portability
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
In Portugal, the supervisory authority is:
CNPD – Comissão Nacional de Proteção de Dados
Website: https://www.cnpd.pt/
To exercise your rights, contact: info@kingslandre.com
12. Security
We take appropriate technical and organisational measures to protect your personal data, including safeguards against:
- Unauthorised access
- Loss or misuse
- Alteration
- Disclosure
However, no internet transmission is fully secure, so we encourage you to contact us if you suspect any security issue.
13. Third-Party Links
Our website may contain links to third-party websites (e.g., social media or property portals). We are not responsible for their privacy practices and recommend reviewing their privacy policies.
14. Children’s Privacy
Our website and services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from children. If you believe a child has provided us data, please contact us so we can delete it.
15. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. The most recent version will always be published on our website, and the “Last updated” date will be updated accordingly.
16. Contact Us
If you have questions about this Privacy Policy or your personal data, contact:
King’s Land Real Estate
(Vertical Lista – Marketing e Comunicação, Lda)
NIF: 508042569
Email: info@kingslandre.com
Location: Lagos, Algarve, Portugal
